Ecommerce Design Mistakes to Avoid

As online shoppers become spoiled for choice and options, it is increasingly important to make shopping as simple and frictionless as possible. When customers encounter a frustrating or confusing shopping experience they might abandon their carts completely, and write a negative review which will persuade other potential buyers to steer clear of your store.

These design mistakes can cause serious damage to your sales. Many of these mistakes can be avoided with some effort.

Low-Quality Images

There is no one who wants a product that isn’t presented in the best light. This is the reason it’s important to make sure you use high-quality images on your website for e-commerce. Images that aren’t of the highest quality can not only deter customers, but will also damage the reputation of your brand.

There is no Guest Checkout option

Not providing an option for customers to checkout as guests is another common mistake that can discourage potential buyers from making a purchase on your site. Many customers are hesitant to create an account on a new website, especially if it requires them to provide personal information, such as their email address. It is best to let visitors sign up with their social media accounts instead to make the process easier. This will lessen their privacy concerns.

Another major ecommerce design blunder is having a messy and disorganized menu structure. It’s crucial to have a clear idea for how each page of your website will appear, so that the navigation is intuitive and user-friendly for customers. Make sure that each page is organized in accordance with the type of content it contains and makes it easy for your customers to locate what they are looking for.

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