In fact, a more local approach can help ease the stress that the COVID-19 pandemic has placed on global supply chains. “That was actually a really valuable part of the process for us—sitting down and saying, ‘Where do we want to be? It’s OK if you want your side hustle to remain a side hustle. It all comes down to your personal priorities, lifestyle, and financial situation. Contact Customer Support for questions on your products, coaching, or events…. Sales and design efforts, and it will influence the kind of company you ultimately become.

One needs to hand off some jobs to people or tools in order to actually have a life and to expand their presence without going how to scale a business crazy. Instead of expecting employees to churn out more products, the answer might be to automate certain processes.

Learn From Competitors Who Have Successfully Scaled Up

While there are a variety of strategies you can use to grow your small business, it’s important you measure what’s working. For example, if you create a customer loyalty program and find it’s not improving customer retention, you may need to change your strategy. Maybe it’s getting a CRM and engaging with your customers on a regular basis, or engaging with them through an email campaign or on social media. And because you’re still a startup, you may find yourself wearing many hats until you can hire expert employees.

Technology gives huge leverage, but at the end of the day, you still need people. If these key operations are unclear to you, speaking with an external advisor can offer a fresh perspective and key insights. These instructions should be repeated regularly and will ultimately convert an otherwise complex task into a structured regimen. Whenever confusion arises within the team, members can refer to the process checklist rather than you.

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Michelle Aragon, vice president of brand marketing and strategy at Spectrum Reach, encouraged business owners to leverage technology to stand out from their competitors. In an ever-changing business landscape, scaling operations in a healthy way is a primary goal for many small businesses. Especially in a post-pandemic world, entrepreneurs must keep current on the latest technology and utilize best practices to attract and retain customers. Throughout the initial launch, you should be collecting any data you can get your hands on. What do they love or what do they hate about your product or service?

Before starting a partnership, it is necessary to know your partner’s values ​​and goals. Some companies focus on profits, while others prioritize customer satisfaction. If you partner with a business that does not have the same goals, you might not reach long-term success due to the clash of values. With the right partnership strategy, a business can reach new markets, add more value, increase brand awareness, and be more competitive in the industry. Besides hiring more people, help the existing team adjust to the workflow. Doing so will help your current team train new employees successfully. To help build your relationships with customers, use client management software, such as HubSpot, Zoho, and Salesforce.